Hot Sauce From West Africa Hits US Groceries For More Food Inclusion

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Hot sauce from West Africa
It’s no surprise hot sauce represents a food connection and holds sentimental value for diverse people in the U.S., including Philadelphia.

It’s no surprise that hot sauce represents a major food connection. It even holds tremendous sentimental value for all sorts of diverse people across the U.S., including Philadelphia. 

In fact, many Philadelphians can identify with the experience of growing up with a bottle of hot sauce on their dinner table, and most local restaurants have at least one or more versions of the sauce onsite to help satiate the spicy appetite of their customers. 

Hot sauce even represents an interesting global connection, as almost every culture has their own version of it. Consider the Scotch Bonnet pepper sauce from Jamaica or the Ti-Malice sauce from Haiti—or even the Piri Piri sauce from Southern Africa and the Shito hot sauce from Ghana. 

In fact, Ghana and West African flavors are starting to trend in Philadelphia grocery stores to drive more food inclusion, which is no surprise since 7% of Philadelphia’s foreign born come from Africa. Furthermore, there are immigrants from almost every African country in Philadelphia, though the largest communities are from Nigeria, Liberia, Ethiopia and Ghana.

Happily, African diversity continues to expand and grow. In the process, consumers are becoming increasingly familiar with various native dishes and the sauces that accompany them. As a result, African and West African food options are now poised to enter the mainstream market more assertively, and Philly is even part of this mainstream movement. 

Multiple hot sauce options now available on the shelves in Philly Grocery Stores

Consider the fact that new West African hot sauce options are now available on the shelves of Philly’s Fresh Market Grocery Stores, from AYO Foods. In fact, the company has expanded its offerings to include two new West African Hot Sauces including:

A close-up of a can

Description automatically generated with low confidence Shito Sauce
Smoky, spicy, chili pepper sauce can be used as a base for any classic summer recipe. At the same time, it doubles as a delicious marinade for your favorite grill item.
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Description automatically generated Pepper Sauce
Hot habanero sauce with onion, tomatoes, garlic and basil, the AYO version spices up dishes with a noticeable kick.

“The introduction of our new hot sauces is a major milestone for us. While it’s a natural extension of our line, these also represent AYO’s potential to bring West African flavors to more aisles in the store,” said Fred and Perteet Spencer, co-founders of AYO Foods. 

“This is an important bridge for us as a company to continue to share our family favorites with customers. At the same time, it introduces them to, or remind them of, the incredible flavors of West Africa.”

AYO Foods’ line of West African culture and food is filling a void in the changing marketplace. Sadly, African food is significantly underrepresented in the US food and grocery landscape. However, now that more access is being made available, Philadelphians can take part in the cultural experience as more retailers embrace diversity and food inclusion on their shelves.

Authored by Trice Browning, Content Manager and Consultant for Small Businesses

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