Google, Facebook, Twitter, and their impact on social networking for websites


By Joe Vallee and Dennis Bakay

Part I by Joe Vallee

It’s been exactly a year since I joined Facebook. And to be honest, I don’t know where I would be without courtesty of

By Joe Vallee and Dennis Bakay

Part I by Joe Vallee

It’s been exactly a year since I joined Facebook. And to be honest, I don’t know where I would be without courtesty of

In addition to the hard work, blood, sweat and tears that has made what it is, (a web site that has done pretty well coming out of the gate, but these things are always a work in progress!!) Facebook is a big part of what has made our site recognizable to the city of Philadelphia and beyond. I can honestly say that the site wouldn’t have had half of our traffic if it weren’t for Facebook and Twitter. Articles that never would have seen the light of day outside of Philly have been seen by people all over the world on Facebook. Moreoever, it has opened us to a whole other audience. A story on our site even made an MSNBC anchors’ Facebook page. Some stories have made national news. We were even contacted by Taylor Swift’s publicist as a result of someone reading a Facebook article on Swift that we published. Pretty cool.

Anyone who is friends with yours truly on Facebook regularly comes across our articles posted via a link on my profile page, Philly2Philly group page, or our fan page. If you’re just starting out, and don’t have lots of money to throw around on advertising, guerilla marketing is HUGE, and Facebook is a surefire way to get things going. If I didn’t spread the word about P2P to everyone I know, than I wouldn’t be doing my job. As the site has progressed, part of the REQUIREMENTS for the staff of is that they link their articles to their profiles so others can see them, and our site traffic can increase. It’s the least they can do. After all, they ARE getting paid. And when more advertising comes and the profits increase, they will get paid even more. It’s a no-brainer if you ask me. And even though I basically use Facebook to promote Philly2Philly, I’ve had the pleasure of reconnecting with many friends on there who I wouldn’t have been able to get in touch with otherwise.

As the Facebook phenomenon grew, it seems like MySpace dropped out of the limelight just as fast. I don’t know about you guys, but I can count on one hand the number of times I’ve checked my MySpace account since last October- of 2008!  I keep my profile to stay in touch with people who haven’t yet joined the Facebook craze. Facebook is simply more adult, more accessible, and as far a social networking tool goes (for the business that I am in), blows MySpace out of the water. MySpace has tried to incorporate some of Facebook’s features onto their site, but it just isn’t the same anymore. In saying that, if you are a local musician or any kind of musician like myself, I think MySpace is the way to go over Facebook. Of course, it can never hurt to have both. Musically and aesthetically, MySpace gets the nod for me in regards to musicians. Hey, MySpace made Tila Tequila “famous.” Artist Colbie Caillat allegedly received label attention when her music was heard on MySpace. Although many say that she already had connections in the music business because of her father Ken Caillat, a producer for Fleetwood Mac.

Then there’s Twitter. EVERY piece of information that is featured on P2P is immediately linked on Twitter. Even celebrities are doing it. Instant breaking news right at your fingertips. The “Miracle on the Hudson” last year is probably what turned Twitter into a national phenomenon. There are even Twitter updates on most web pages too (we’re getting there with ours….). Like most news sources, you should probably check for more than one source. However, if you want to get news updates or send updates out fast, Tweet away!!!!!

Part II by Dennis Bakay

I echo Joe’s sentiments and couldn’t have said it any better myself how much Facebook has meant to us in the early-going of our website.

It is a very difficult job of a website operator or editor to drive traffic to a site.  It’s an ultra-competitive business and thousands of websites go bust every single month.  You have to have the stomach for this business which can be quite frustrating.  If you don’t harness the power of Google or Google News in this line of work then you will not succeed.

Google News is without a doubt the reason why we where we are today.  And, the social networking aspect of Google News has helped us tremendously.

I cannot tell you how many times we’ve had an article indexed on Google News, then it ends up on a blog within a few hours.  And, the snowball effect this can have on traffic is tremendous. 

As Joe stated, one of our articles ended up on an MSNBC anchor’s facebook page.  That anchor is Rachel Maddow.  One of our staffers, Randy LoBasso wrote an article about Fox News and a lawsuit that they won.  But, it’s not the fact they won a lawsuit that is striking; it’s that they were allowed to misinform the public.  This article has circled around the web on many outlets and even ended up on Huffington Post.

Without giving away our trade secrets, we know the importance of Google and being tapped into social networking outlets.  Without utilizing their power, you won’t make it in this business.

It’s a big world out there and harnessing these tools is paramount to getting noticed in this big world of ours.  

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